Insights for B2B SaaS
Helpful looks at B2B web design, startup positioning, and what it takes to launch a site that actually converts.
The best argument for a UVP I've seen all year
A founder panicked this week after spotting a lookalike competitor. With the right unique value proposition in place, it completely reassured them.
Maxx Bethke
Webflow vs. Next.js: Which Should Your SaaS Startup Choose?
Webflow and Next.js can both power a great B2B SaaS marketing site. The right choice depends on your team, your timeline, and who owns the site after launch.
Maxx Bethke
MCP-Enabled Websites: What It Means for SaaS Marketing Teams
What MCP (Model Context Protocol) means for SaaS marketing teams: AI tools that actually understand your site, updates by asking instead of clicking, and the guardrails that make it safe.
Maxx Bethke
Practical Website Checklist for SaaS (2026 Ready)
A practical, in-order checklist for SaaS startups planning a website redesign, covering: strategy, content, design, development, conversion tracking, and launch.
Maxx BethkeWin more users.
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