Koda

Koda's website was a byproduct of an earlier chapter, built at the tail end of their hands-on support era, before the shift to a technology and implementation focus had fully landed.

The look and logo were amateur, and the site didn't reflect where Koda was actually heading. Going in, Koda had four clear goals: put referrals front and centre, lean into their niche as CX platform specialists, bring AI into the story, and simplify a site that had grown more complicated than it needed to be.

We rebuilt the identity around a bold, geometric "K" mark, a monogram distinctive enough to stand alone as an icon, paired with a vivid, gradient-driven colour system spanning orange, pink, purple, and blue that gives Koda energy without losing the clarity CX teams actually need from a support partner.

The site itself leans into that same simplicity Koda wanted for their own clients: clean white and dark navy sections, streamlined partner pages for Zendesk, Aircall, Freshworks, and Maven AGI, and dedicated space for referral and AI-enhanced offerings like Koda Amplify.

It's still early days for hard numbers. But the shift in how Koda presents itself has already landed. In their words: "Since partnering together, our business now has a strong, well-designed website and a cohesive, fun brand that feels aligned with who we are and how we want to show up in the market."

Beyond the deliverable itself, the process gave the team real clarity on who they are and who they want to be, and the collaborative Figma board we used along the way worked so well that Koda has since started using the same format with their own clients.