Could a buyer tell you apart from rivals?

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We read the text in your page’s HTML before any scripts run, which is also what many AI assistants and search crawlers see first. If your headline only appears once scripts run, or sits inside a video or animation, we may pick up something else, and so might they. That’s worth fixing on its own. With little text to go on, we grade your page title and meta description instead.

We read the top of your homepage, and of any competitors you add: the headline, the lines around it, the main call to action and any proof like customer names or quotes. It’s then scored from 1 to 10 on the four areas of our framework, each a quarter of your grade: clarity, target audience, relevance to your buyers’ pains, desires, fears and dreams, and uniqueness, which is judged against your competitors. Every score comes with the evidence from your copy behind it.

It doesn’t judge on its own terms. We give it our framework as a strict rubric: what to look for and what to mark down in each area, what every score from 1 to 10 means, and that a typical homepage scores 5. It works out who your page is for and what it promises before it scores anything, and it has to quote your copy to back every score. That makes it a fast, consistent first read. Fixing it still takes people who know your customers.

Usually not. Most homepages score between 40 and 70, and a low grade tends to come down to a few specific changes in the copy. Start with the area marked “Biggest fix”.

It’s built for B2B SaaS, where buyers compare several similar products side by side, and the advice is tuned for that. The four criteria apply to any homepage, so you’ll still get a useful grade, but expect some advice to fit less well.