PENTA

The existing PENTA concept had a website, but it was almost entirely AI-generated: no attached branding, no defined visual hierarchy, no real design system underneath it. It looked like a product, but not like a company. For a tool asking enterprise data teams to trust it with production databases, that gap between what PENTA does and how it presented itself was a real liability.

We built the identity from the ground up, starting with what PENTA actually is: fast, alert, built for the moment something goes wrong. That gave us the colour palette, an orange and red combination that signals energy, urgency, and speed to act, without tipping into alarm. We paired that with a new, modern typeface to give PENTA a distinct visual voice, and added the kind of polish that separates a real product from a template with the logo swapped out.

This is an early-stage concept, so the results here are about the transformation in look and feel rather than performance metrics. What was a generic, AI-generated site now reads as a considered, credible brand, from the product screens through to pricing and footer, ready to support PENTA as it moves toward design partners and general availability.