Xorq

Xorq's ICP anchored on enterprise data teams. They make high-risk decisions, have little time and as such, make snap decisions about whether to trust a brand. The inherited solution was not only temporary, but felt like a serious blocker for a brand that wanted to grow their appeal.

From our kick-off, everyone wanted Xorq to feel credible and clear, in everything from their identity to their messaging.

We partnered with branding studio "Don't Call It Jack" to craft a terminal-inspired identity, adapted to suit all digital and print formats. And from there, a design system and messaging framework was used to scale the brand properly across all facets, especially their digital presence.

Our site build included support for an MCP (Model Context Protocol), which would allow the Xorq team to make edits (and add content) through Claude Code, without breaking the brand. As the team came from a technical background, this design was made to transition into a GitOps build, to match how they already work.

With the revised look and messaging due to launch, internal and stakeholder reactions have already been strongly positive. Xorq has observed greater uptake from design partners, growth in leadership (3 to 5) and added legitimacy across their new app.